The return of the Carnival of Journalism brought with it a prompt focused on audience behavior. It may help to look at the assumptions about how the audience receives the finished product.
It seems the most logical way to encourage such an effort involves supporting and enhancing existing collaborations. It would be most strategic to amplify existing efforts.
It’s time to revisit the report from the Knight Commission on Information Needs and recognize what’s been accomplished while determining what needs to happen next.
Here it is — the slide deck from a presentation made to Your Town Alabama on branding and social media. There are also additional links to help to answer questions posed during and after the talk.
We are living a future predicted by a short-lived, mid-80s, cultural phenomenon. It’s scary, but it also means we know we have the opportunity to think about how to keep ourselves from living it exactly as it was written — and soon.