Don’t forget to say "thank you"

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Starbucks ad on the "B" trainI rode down to the last day of Affiliate Summit East on the B train – the local – and got a lesson in web etiquette in print form.

One of the things that New York’s transit authority – and other transit agencies – have gotten great at doing is selling all of the ad spaces available in a rail car to a single company (even if ad revenue has gone down in recent months). It probably seen as a great way to reinforce brand awareness by larger companies and organizations, especially if you’re averaging a couple million folks riding the system & seeing it every day.

This morning, my friend Brett and I ended up in a car that had advertising from Starbucks Coffee. It was extremely successful in doing one thing using print media that businesses using various social media tools seem to forget to do: saying “thank you.”

The entire car was covered with signs that thanked those folks who run in every morning and grab their cup of coffee from this entity for voting them #1. If you got on the train at Fordham Road and were on it until you got to Rockefeller Center, at some point you read a huge “thank you” card from a company to it’s fans for voting them #1. Some folks are calling it gloating, but businesses, as well as individuals – large and small, on Main Street or via their online presence – would be wise to take this page out of Starbucks’ playbook. There’s something about being thanked by someone or something. You feel as though you matter as an individual and that a company or a service is aware of how they got into that position.

I’d love to hear about some other examples that are out there of ways folks are saying “thank you” to their customers – both on and off-line…

…and thank you for reading!

Photo: Starbucks ad on the “B” train. acnatta/Flickr.

 

9 Responses

  1. Judy | mojo2Go

    August 13, 2009 6:21 pm

    @acnatta Ahhh … this so speaks to my quest for quality of life in the simple things. The 'day to days' or more over the 'minute to minutes'. Make the smallest of things mean something; hence the mojo2Go = Motivate; originate; get Jazzed; OPT-in – 'Civility on the fly'.

    Indeed to respond to your question posed to us…. while it was raining I put my driver's side window down, flung my arm out and waved thank you to the auto behind me that let me cut in. Traffic continued to crawl for a spell, the auto I thanked eventually found their way beside me and motioned for me to open the window. The driver wanted to thank me for thanking him … he said it turned his rather shitty day into a rather happy ending.

    The little positive things we do; the civility we display totally impacts the majority of folks we interact with. So to you @acnatta, I say thank you for the post. ;D

  2. acnatta

    August 14, 2009 4:44 pm

    I'm glad you enjoyed the post, Judy. The Civility project looks pretty interesting. It should be about paying attention to the details, something that we probably don't do as much as we need to. It may also mean taking a chance to catch your breath from time to time.

    Thanks for stopping by.

  3. Andre Natta

    August 14, 2009 10:44 pm

    I'm glad you enjoyed the post, Judy. The Civility project looks pretty interesting. It should be about paying attention to the details, something that we probably don't do as much as we need to. It may also mean taking a chance to catch your breath from time to time.

    Thanks for stopping by.

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