We like to beat ourselves up about our blog posts – a lot. I know I reached out to a few folks this week to see if I was making any sense with this series. I’m constantly scared of what happens once I publish what I’ve created for all to see.
I found myself continuously nodding as I read Chris Brogan’s post about what this may mean from last month. I’d rather get feedback of some sort than not, but I’ve got to be comfortable with the fact that I’ve got another chance to try again later. While we get caught up in tracking clickthroughs and conversions, it’s just as important to know that folks care about what you do, including yourself.
The last agreement, Always Do Your Best, is a little more complicated than the others for me because I’m never satisfied. I always want to ship the best product possible, meaning I’ll find any excuse in the world to sit on a post. Regardless of the posts about what I’ve eaten or where I’m going, I’m a lot more of a digital introvert than folks may be willing to accept. That’s not the healthiest approach for me over the long haul, especially considering one of my projects is something I’ve called a “journal about the city” I currently call home.
It’s tough to adopt a mindset that allows you to know every day will be different. It’s unnerving. Perhaps we can look to web developers for a better way to frame the agreement.
It’s Always in Beta
A popular expression among those in web development is “It’s always in beta.” It’s helpful when you look at a blog to think that way too. You’re chronicling a story or topic that more than likely will never really be finished. It’s one where you may turn to the written word for a period of time and then rely on videos. You may switch from daily posts to weekly ones; poetry to manifestos. Blogs have the opportunity to change and grow according to the needs of its creator, others that hop on board to help, and the community paying attention to it.
As a result, it’s OK if you don’t always know what to write or if a post is only two lines long. So long as you know you’ve given all that you can to the effort at that time, be thankful and satisfied. It’ll make it easier to handle those comments, stand by what you’ve shared, and focus on your goal.
Be aware that you can always update or improve what you’ve already done. For example, this series grew out of the first presentation I gave at Food Blog South in 2011 and this blog post.
Maybe I’ll see you the See Jane Write panel on January 10th or this year’s edition of Food Blog South at the end of the month and you can let me know how I did?
Photo: Julian Partridge/Flickr.