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	<title>Urban Conversations &#187; Commentary</title>
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	<description>Civic Communications in a Digital Age</description>
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		<title>Facebook vs. Google+ et. al. &#124; The race for your online content</title>
		<link>http://urbanconversations.com/2011/12/13/facebook-google-content-race/</link>
		<comments>http://urbanconversations.com/2011/12/13/facebook-google-content-race/#comments</comments>
		<pubDate>Tue, 13 Dec 2011 18:16:43 +0000</pubDate>
		<dc:creator>Andre Natta</dc:creator>
				<category><![CDATA[Commentary]]></category>
		<category><![CDATA[battle]]></category>
		<category><![CDATA[character limit]]></category>
		<category><![CDATA[content]]></category>
		<category><![CDATA[Facebook]]></category>
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		<category><![CDATA[online]]></category>
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		<guid isPermaLink="false">http://urbanconversations.com/?p=1408</guid>
		<description><![CDATA[Perhaps the question that should be asked as the character limit is expanded by Facebook for status updates is not is it enough space, but if the race to become the ultimate one-stop shop is reaching a climax or just starting to heat up? <a href="http://urbanconversations.com/2011/12/13/facebook-google-content-race/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
			<content:encoded><![CDATA[<p><a title="Race #2 by tedkerwin, on Flickr" href="http://www.flickr.com/photos/tedkerwin/2542989836/"><img style="float: left; margin-right: 7px;" title="Race #2. tedkerwin/Flickr" src="http://farm3.staticflickr.com/2417/2542989836_ba3537b6e6.jpg" alt="Race #2. tedkerwin/Flickr" width="350" height="263" /></a>Earlier this month, <a href="http://mashable.com/2011/11/30/facebook-status-63206-characters/">Facebook made an announcement</a> that only the geekiest of us seemed to notice. OK, <a href="http://techcrunch.com/2011/11/30/status-update-character-limit/">there were a lot of us who noticed it</a> - just not as many of us actually <a href="http://www.allfacebook.com/facebook-status-updat-2011-11">said anything about it</a> as you think would.</p>
<p>Facebook announced <a href="http://techcrunch.com/2011/11/30/status-update-character-limit/">it expanded the number of characters allowed in status updates to 63,206 from 5,000</a>. Those who did talk about it online pointed out how it most likely resulted from Google&#8217;s new social network <a href="http://plus.google.com/">Google+</a>&#8216;s no character limit (though there is said to actually be one &#8211; close to 100,000). <a href="http://www.dailydot.com/news/facebook-status-update/">Some have asked</a> &#8211; and I guess I&#8217;m joining their ranks &#8211; if there&#8217;s really a need for that much space when giving your friends an update about what&#8217;s going on in your life&#8230;</p>
<p>Slow down there for a sec and take a broader look at what&#8217;s going on. Do you remember why you set up your account in the first place? (You do have a strategy, right?) If it was to help make people aware of what&#8217;s going on, this change may help. If it was to help drive traffic to your website where you have additional ways to track where folks are coming from and what&#8217;s of interest to them whether they &#8220;like&#8221; or &#8220;+1&#8243; your status update, then this could be bad.</p>
<p>Another way to look at it is like this &#8211; would you expect anyone who follows your updates on those sites to <a href="http://www.facebook.com/Jmodio/posts/825311038297">read all of this</a> there (possibly resulting in rants <a href="http://thestir.cafemom.com/technology/129583/epiclong_facebook_status_updates_are">like this one</a>), or would you expect them to visit your website and flip through a couple of virtual pages instead?</p>
<p>The change really means more than just a &#8220;battle&#8221; with Google+. The ability to share blog-length posts as status updates means they&#8217;re keeping an eye on sites like <a href="http://www.tumblr.com/">Tumblr</a>, <a href="http://posterous.com/">Posterous</a> and <a href="http://wordpress.com/">WordPress.com</a>. Facebook and Google+ want you to consider them first and think of your built in audiences for posts and news. It doesn&#8217;t hurt that you&#8217;re able to subscribe to people&#8217;s walls now even if they don&#8217;t follow you back.</p>
<p>The battle is about truly becoming an online hub for their users &#8211; the first and only place they really need to go for information. <a href="http://bits.blogs.nytimes.com/2011/12/05/facebook-acquires-gowalla-a-location-based-social-service/">Facebook&#8217;s recent acquisition of Gowalla</a> and <a href="http://www.theverge.com/2011/12/8/2621703/twitter-tweetdeck-html5-app-mac-windows-browser">Twitter&#8217;s exclusion of Foursquare in their redesign</a> suggests that the fun is just beginning.</p>
<p><img class="alignleft size-full wp-image-1417" style="float: right; margin-left: 7px; margin-right: 7px;" title="Facebook status chart" src="http://urbanconversations.com/wp-content/uploads/2011/12/status-chart.jpg" alt="Facebook status chart" width="350" height="213" />Use the extra space with a great deal of caution. Just because you&#8217;re able to write the equivalent of 1/9 of a novel doesn&#8217;t mean you should. I&#8217;ve personally got a problem with sharing that much information on a platform that you don&#8217;t completely control. Don&#8217;t worry, I&#8217;ve got the same problem with Google+&#8217;s 100,000 character limit too.</p>
<p>Think of it this way &#8211; if you happen to inadvertently violate the terms of use, all of that stuff you&#8217;ve handed over to them (photos, videos, blog posts, etc.) are presumably lost forever with one keystroke from one of their administrators. The work you put into connecting with all of those folks online, all of the unique content and perspectives shared &#8211; all gone in one second.</p>
<p>Yes, you can download archives of your data from most services nowadays &#8211; and even if you run your own site you should be constantly backing up your stuff anyway. There&#8217;s just something about knowing that your site&#8217;s down because of something you did instead of someone&#8217;s potentially arbitrary decision that worries me just enough&#8230;</p>
<p><strong>What do you think?</strong></p>
<p><strong>Photo:</strong> <em>Race #2</em>. <a href="http://www.flickr.com/photos/tedkerwin/">tedkerwin</a>/Flickr</p>
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		<title>Children amaze me</title>
		<link>http://urbanconversations.com/2011/10/25/children-voice-in-planning/</link>
		<comments>http://urbanconversations.com/2011/10/25/children-voice-in-planning/#comments</comments>
		<pubDate>Tue, 25 Oct 2011 20:42:56 +0000</pubDate>
		<dc:creator>Andre Natta</dc:creator>
				<category><![CDATA[Commentary]]></category>
		<category><![CDATA[Observations]]></category>
		<category><![CDATA[children]]></category>
		<category><![CDATA[civic engagement]]></category>
		<category><![CDATA[listening]]></category>
		<category><![CDATA[participation]]></category>
		<category><![CDATA[suggestions]]></category>
		<category><![CDATA[voice]]></category>

		<guid isPermaLink="false">http://urbanconversations.com/?p=1243</guid>
		<description><![CDATA[Many of the things we do when it comes to cities are justified as ways to make them a better place for future generations. I'm just wondering if we ever really give that future a enough of chance to have a say in what we're doing for them. I got to watch one situation where they were... <a href="http://urbanconversations.com/2011/10/25/children-voice-in-planning/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
			<content:encoded><![CDATA[<p>I returned a couple of weeks ago from a trip that most folks who consider themselves urbanists would envy &#8211; two weeks traveling between Boston, New York City and Chicago. I mention it at the beginning of this post as it is influencing how I&#8217;m looking at things right now &#8211; including things I&#8217;d like to see happen. One of those things happened on <a href="http://www.birminghamcomprehensiveplan.com/?p=609">October 22 at Birmingham&#8217;s citywide visioning session</a> &#8211; part of <a href="http://www.birminghamcomprehensiveplan.com/">its comprehensive plan process</a> &#8211; and it was good.</p>
<p><a title="Children amaze me by acnatta, on Flickr" href="http://www.flickr.com/photos/acnatta/6279933389/"><img style="float: left; margin-left: 7px; margin-right: 7px;" title="Children amaze me. acnatta/Flickr" src="http://farm7.static.flickr.com/6239/6279933389_b2e7d0638b.jpg" alt="Children amaze me. acnatta/Flickr" width="350" height="230" /></a><a href="http://blog.al.com/spotnews/2011/10/post_690.html">Close to 250 people gathered</a> at <a href="http://www.bhamwiki.com/w/Birmingham_Crossplex">the Birmingham CrossPlex</a> to add their voice to what organizers hope will be a collective vision for Alabama&#8217;s largest city. <a href="http://www.goodyclancy.com/">Goody Clancy</a> is serving as lead consultant for <a href="http://blog.al.com/spotnews/2011/04/birmingham_to_work_on_growth_p.html">the city as they attempt to craft its first comprehensive plan since 1961</a>. Among those in attendance were a group of young people who lucked into finding some adults wanting to hear their thoughts about the future of their city.</p>
<p>Some gathered for the half-day session may have found some of their suggestions a little over the top (their wanting more kid-friendly malls, more arcades immediately come to mind), but their voices also carried hope for things adults may find more helpful in making the city all that it can be&#8230;</p>
<p>They asked if they could get more libraries and better schools. Those unsure of whether or not the construction of the CrossPlex and its swimming pools were really wanted by area youth needed to only hear their first recommendation &#8211; they want more.</p>
<p>They hoped for another <a href="http://www.railroadpark.org/">Railroad Park</a> &#8211; perhaps a pre-cursor to the idea that the city&#8217;s existing green space (and <a href="http://www.informationbirmingham.com/parks-recreation.aspx">the ability to find out what is currently available easily</a>) may need a refreshing.</p>
<p>More importantly than any suggestion that was voiced or drawn by that group &#8211; the fact their words were listened to by those in attendance &#8211; seriously.</p>
<p>It&#8217;s important to make sure that your established leaders get their say. Listening to the young professionals in the crowd is also important as it&#8217;s becoming glaringly obvious that they are becoming an important part in the renaissance of many global cities. All of that said, we need to do a better job of engaging those we normally want to see play but not hear from as it is their city we&#8217;re borrowing for but a moment.</p>
<p>They also seem to not have the baggage of boundaries or disappointment that the adults bring to the table at times. They aren&#8217;t afraid to dream &amp; to do what&#8217;s necessary to make sure it happens.</p>
<p>This was the first opportunity for public input into the plan, but definitely not the last. As the process continues, I&#8217;m hoping other children attend and that their suggestions are recorded and considered as seriously as those being made &#8220;for their own good.&#8221;</p>
<p><strong>Anyone have any good ideas for how to get the voices of children involved (and how to best collect their suggestions)?</strong></p>
<p><strong>NOTE:</strong> <em>I&#8217;m one of the members of <a href="http://www.birminghamcomprehensiveplan.com/wp-content/uploads/2011/10/Steering-Committee-List.pdf">the 38-person steering committee for the comp plan</a>.</em></p>
<p><strong>Photo:</strong> <em>Children amaze me</em>. <a href="http://www.flickr.com/photos/acnatta/">acnatta</a>/Flickr.</p>
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		<title>What is the purpose of engagement?</title>
		<link>http://urbanconversations.com/2011/03/08/the-purpose-of-engagement/</link>
		<comments>http://urbanconversations.com/2011/03/08/the-purpose-of-engagement/#comments</comments>
		<pubDate>Tue, 08 Mar 2011 20:47:17 +0000</pubDate>
		<dc:creator>Andre Natta</dc:creator>
				<category><![CDATA[Commentary]]></category>
		<category><![CDATA[engagement]]></category>
		<category><![CDATA[opinion]]></category>
		<category><![CDATA[storify]]></category>

		<guid isPermaLink="false">http://urbanconversations.com/?p=864</guid>
		<description><![CDATA[This is the first time I got to use Storify to put together a piece - it was a lot of fun. The focus was a look at why we feel the need to engage offline. <a href="http://urbanconversations.com/2011/03/08/the-purpose-of-engagement/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
			<content:encoded><![CDATA[<p>Nearly two years ago <a href="http://urbanconversations.com/2009/04/05/social-media-engagement-rule/">I shared what I still believe is the most important rule online</a>, regardless of conversation. Now, with the help of <a href="http://storify.com/">a new tool</a>, I decided to take a stab at why I believe it&#8217;s still true:</p>
<p><script src="http://storify.com/acnatta/theapurposeaofaengagement.js"></script><noscript>[<a href="http://storify.com/acnatta/theapurposeaofaengagement" target="blank">View the story "What is the purpose of engagement?" on Storify]</a></noscript></p>
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		<title>What does it mean to be a friend nowadays?</title>
		<link>http://urbanconversations.com/2010/07/26/online-friendship/</link>
		<comments>http://urbanconversations.com/2010/07/26/online-friendship/#comments</comments>
		<pubDate>Mon, 26 Jul 2010 18:41:02 +0000</pubDate>
		<dc:creator>Andre Natta</dc:creator>
				<category><![CDATA[Commentary]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[forum]]></category>
		<category><![CDATA[friend]]></category>
		<category><![CDATA[issue]]></category>
		<category><![CDATA[online]]></category>
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		<category><![CDATA[Twitter]]></category>

		<guid isPermaLink="false">http://urbanconversations.com/?p=388</guid>
		<description><![CDATA[Recently I've had several encounters with individuals that felt things were going better than they actually were based on my status updates on Facebook and Twitter. Does it mean that I should be more truthful with my updates or that online networks have now become just a little too public? <a href="http://urbanconversations.com/2010/07/26/online-friendship/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
			<content:encoded><![CDATA[<p><a title="The guys at BlogWorld 2007 by acnatta, on Flickr" href="http://www.flickr.com/photos/acnatta/2767316805/"><img style="float: left; margin-left: 7px; margin-right: 7px;" title="The guys at BlogWorld 2007. acnatta/Flickr" src="http://farm4.static.flickr.com/3152/2767316805_36d6f39732.jpg" alt="The guys at BlogWorld 2007. acnatta/Flickr" width="350" height="233" /></a>I&#8217;ve been lucky to meet a lot of people over the years.</p>
<p>A lot of chance meetings have turned into an incredible group of acquaintances, especially from my trips outside of the Southeastern U.S. in recent years.</p>
<p>Many of those have turned into friendships thanks in part to the ability to start a conversation with them whenever I wanted to via online tools like <a id="aptureLink_Uee4uTQ2p4" href="http://twitter.com/facebook">Facebook</a> and <a id="aptureLink_FhmAqNstwH" href="http://en.wikipedia.org/wiki/Twitter">Twitter</a>.</p>
<p>One thing I&#8217;ve noticed recently is how some people tend to remain acquaintances online yet think they know everything going on in my life due to those nearly hourly social network updates. It&#8217;s something I think about often &#8211; from both sides of the issue.</p>
<p>Now, <a title="Dre's Lifestream - Dre's Ramblings" href="http://dresramblings.com/lifestream/">I even included a lifestream on the redesign of this blog</a> a few months back so that folks who aren&#8217;t as addicted to those things but who came by to visit every once in a while could see those even though I know they&#8217;re still only getting a glimpse of what&#8217;s actually happening.</p>
<p>I decided to post a status update about my feelings after a particular interaction with a Facebook friend offline to Facebook:</p>
<p style="text-align: center;"><a title="My status update late Friday evening on Facebook" href="http://www.facebook.com/acnatta?v=wall&amp;story_fbid=112663138786134&amp;ref=mf#!/acnatta?v=wall&amp;story_fbid=112663138786134&amp;ref=mf" target="_blank"><img class="size-full wp-image-12592   aligncenter" title="Facebook friendship question" src="http://dresramblings.com/wp-content/uploads/2010/07/Facebook-friendship-question.png" alt="Facebook friendship question" width="475" height="133" /></a></p>
<p><a id="aptureLink_hskQo77WLF" href="http://www.facebook.com/acnatta/posts/112663138786134">The comments</a> (if you&#8217;re on Facebook, you get to take a look) were quite varied and it made me happy that I got to have an in depth continuing dialogue about this issue with folks online.</p>
<p>One thing that many people still need to remember though is we&#8217;re only getting that glimpse of a person&#8217;s life. It appears that we&#8217;re OK with being guarded about our lives &#8211; unless we&#8217;re sharing with our closest friends. Many still feel that there&#8217;s not a really good solution to replace actual conversations with folks offline (and I tend to agree).</p>
<p>Those statements normally lead to what can become an extended conversation about what it truly means to be a friend nowadays and if the word has lost some meaning because of how it&#8217;s been applied in social networks.</p>
<p>People still friend businesses &#8211; and businesses continue to create friend accounts even though Fan Pages exist - and Facebook has become a tool for business even though it was designed to help friends in college stay connected as a way to ensure its long term survival.</p>
<p>We&#8217;re still afraid of just how secure our communications are with folks in the system.</p>
<p>The flip side of that argument is just as interesting; I assume that everyone reads every one of <a id="aptureLink_Jt7e2vBUSi" href="http://dresramblings.com/">my personal blog posts</a>and the articles in <a id="aptureLink_cZ46DVSv67" href="http://www.b-metro.com/">b-metro</a> (meaning I still get upset occasionally when someone who I&#8217;d hoped read the piece tells me they hadn&#8217;t really looked at the site in a while). I&#8217;ve learned that its an unfair expectation but one that many people actually have. After all, that approach tends to govern all of our interaction online, doesn&#8217;t it?</p>
<p>I did notice that people saw Facebook as a public venue and that some did not necessarily share as much as they would with their friends offline. That was fine by me since that was the point I was trying to get across, but it did finally get me to stop and take the 30,000 square foot view.</p>
<p style="text-align: center;"><img class="size-full wp-image-12599   aligncenter" title="Facebook question summary" src="http://dresramblings.com/wp-content/uploads/2010/07/Facebook-question-summary.png" alt="Facebook question summary" width="404" height="108" /></p>
<p>It sounds to me like the idea of maintaining this digital outpost is one that still makes sense since I can lock down sections and provide access to those I consider my closest friends whenever I want.</p>
<p>I did find it interesting that we still need to put up guards even though we&#8217;re supposed to be talking to our friends. I find it weird but comforting that whether you live in a city of 100,000 or 1 million, there&#8217;s still a small group of people that you consider truly close. It&#8217;s got me wondering if being a friend in the online world we live in changes things&#8230;</p>
<p>I also realized that I don&#8217;t talk to <a id="aptureLink_mBWhwE69EU" href="http://twitter.com/albertmaruggi">Albert Maruggi</a> nearly as much as I need too&#8230;</p>
<p><strong>What does it mean to be a friend nowadays?</strong></p>
<p><strong>Photo: </strong><em>The guys at BlogWorld 2007</em>. <a title="acnatta's photostream on Flickr" href="http://www.flickr.com/photos/acnatta/">acnatta</a>/Flickr</p>
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		<title>A hoax in the age of seeking virtual trust</title>
		<link>http://urbanconversations.com/2010/03/14/omgconan-hoax-virtual-trust/</link>
		<comments>http://urbanconversations.com/2010/03/14/omgconan-hoax-virtual-trust/#comments</comments>
		<pubDate>Mon, 15 Mar 2010 00:18:40 +0000</pubDate>
		<dc:creator>Andre Natta</dc:creator>
				<category><![CDATA[Commentary]]></category>
		<category><![CDATA[#omgconan]]></category>
		<category><![CDATA[Conan O'Brien]]></category>
		<category><![CDATA[dialog]]></category>
		<category><![CDATA[hoax]]></category>
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		<category><![CDATA[Internet]]></category>
		<category><![CDATA[online]]></category>
		<category><![CDATA[opinion]]></category>
		<category><![CDATA[punk'd]]></category>
		<category><![CDATA[responsibility]]></category>
		<category><![CDATA[Revision 3]]></category>
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		<guid isPermaLink="false">http://urbanconversations.com/?p=312</guid>
		<description><![CDATA[Are we getting to the point where we're abusing the Internet and leading folks to not trust anyone or anything? It may be something that we have to take a look at - no matter how funny the joke may be to those instigating it... <a href="http://urbanconversations.com/2010/03/14/omgconan-hoax-virtual-trust/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.flickr.com/photos/torley/3317974600/"><img class="alignleft size-medium wp-image-328" style="float: left; margin-left: 7px; margin-right: 7px;" title="This is a Triumph. Photo by Torley/Flickr" src="http://urbanconversations.com/wp-content/uploads/2010/03/3317974600_9821ef3b01-300x225.jpg" alt="This is a Triumph. Photo by Torley/Flickr" width="300" height="225" /></a>It&#8217;s hard for a community to ask others to take itself seriously if it continues to demonstrate examples of abusing the very tools that we hope will become more widely adopted.</p>
<p>Now this comes from someone who used to enjoy running the April Fools Day story in the college paper (until the one year that one of the advisors removed the words &#8220;April Fools&#8221; from the copy to fit the story in &#8211; major stress ensued).</p>
<p>I also listen to <a id="aptureLink_3YC2F9483x" href="http://www.imdb.com/name/nm0000080/bio">Orson Welles</a>&#8216; radio adaptation of <a id="aptureLink_396dJXGBM6" href="http://en.wikipedia.org/wiki/The%20War%20of%20the%20Worlds%20%28radio%29">The War of the Worlds</a> every Halloween understanding how most folks who tuned in late may have assumed that an attack on our planet by aliens was imminent.</p>
<p>There are many out there viewed as leaders online (at least to those that choose to follow you) who talk about operating in this world of trusting in people and organizations using ever-changing technology fighting an uphill battle every time <a id="aptureLink_S7SHWRFFul" href="http://tweetshare.com/discussion/view/2136601">someone feels like punking out the Internet</a>.</p>
<p>So while I fully admit that I fell for <a id="aptureLink_2YqnPOOkFN" href="http://search.twitter.com/search?q=%23omgconan">the Conan O&#8217;Brien joins Revision 3 hoax</a> that took place during the <a id="aptureLink_o1alJzgS9z" href="http://revision3.com/diggnation/">Diggnation</a> party at <a id="aptureLink_ab0qFR0FDW" href="http://sxsw.com/interactive/">SXSWi</a> in the beginning last night, the lack of true banter and the virtual high-fives made we a little weary. Even if you don&#8217;t think it was funny, you have to marvel at the speed with which the information spread online. It did demonstrate just how powerful the crowd can be when activated though not in the same way as it does for efforts such as the Haitian and Chilean earthquakes.</p>
<p>I wasn&#8217;t the one that made the phone call to Conan to see if it was true (that would involve having access to a phone number that I doubt I will), but I was one of the folks that actually <a id="aptureLink_bZfA4qN2dh" href="http://twitter.com/acnatta/status/10450504338">tried to see if I could get a response</a> from <a id="aptureLink_4ifsBUAZxV" href="http://twitter.com/revision3">Revision 3</a> or <a id="aptureLink_f3B4qc5cFF" href="http://twitter.com/conanobrien">O&#8217;Brien</a> via their Twitter accounts. The silence was deafening enough to signal that things weren&#8217;t quite adding up. Then came <a id="aptureLink_0OKdVgXhRX" href="http://clementco.com/blog/index.php/2010/03/nerd-hoax-conan-revision3/">the post from Clement &amp; Co.</a> after folks were already realizing what happened.</p>
<p>It really shouldn&#8217;t have surprised anyone that <a id="aptureLink_x0nvBIhyYC" href="http://twitter.com/shwood/statuses/10452547170">Conan was contacted last night to see if the story was true</a>. We live in an age where folks are still trying to get that edge and claim the title of being the first to break a story as the news industry attempts to figure out how it&#8217;s supposed to operate in this digital era. There are many who retweet, share or click on a post with the words <strong>breaking news</strong> or <strong>exclusive </strong>in them without first questioning the source because we&#8217;re supposed to trust that our source is telling the truth as mentioned in <a id="aptureLink_EBM7BLJK2m" href="http://news.cnet.com/8301-13772_3-20000410-52.html">this CNET post earlier today</a>.</p>
<p>Now that all of us have the potential to serve as <a id="aptureLink_bfzytsLP0M" href="http://en.wikipedia.org/wiki/Citizen%20journalism">citizen journalists</a> or <a id="aptureLink_8boFZSqxKw" href="http://en.wikipedia.org/wiki/Brand%20management">online brand managers</a>, we have to weigh the fun of duping portions of the virtual world with a tweet or a post with the long-term consequences of going to the well of hoaxes too many times just because.</p>
<p>I&#8217;m starting to realize that the curation of these information streams will become more important as time goes on. Part of that will include serving as a watchdog of media &#8211; in all of its forms probably in a much more vigilant way than <a id="aptureLink_Nhgr4WfsgI" href="http://www.nytimes.com/2001/10/16/business/brill-s-content-closes-web-site-insidecom-is-cut-back.html?pagewanted=1">Brill&#8217;s Content tried to be</a> . This <a id="aptureLink_KNRGWmInzI" href="http://twitter.com/chucktodd/status/10442182328">may be impossible to truly accomplish</a> (read all six in order from left to right) and so we&#8217;re left with a new version of the long standing question of &#8220;Who do you really trust?&#8221;</p>
<p>I&#8217;ll keep an eye out for the next hoax and probably laugh for a while at just how gullible some folks (including myself &#8211; as I did this time) are to believe whatever they see online.</p>
<p>Then I&#8217;ll probably start wondering when those in positions of influence will realize that it&#8217;s just making it a little harder for some to see the true benefit in participating in the virtual world. If the online world becomes completely serious and sanitized though, we&#8217;ve lost as well.</p>
<p>I&#8217;m hoping that I&#8217;ll hear from some folks that disagree with this or who think that I may be looking at this situation too critically or seriously. I&#8217;m looking forward to hearing from folks (or hearing from no one &#8211; I think I can take it nowadays).</p>
<p>Now if I could only get Conan to add a date in Birmingham, AL to <a id="aptureLink_zNLI3O3dKf" href="http://teamcoco.com/">his upcoming tour</a> (or @<a id="aptureLink_c4jLoQQ0Fl" href="http://twitter.com/shwood">shwood</a> to visit)&#8230;</p>
<p><strong>Photo:</strong> this is a TRIUMPH by <a title="Torley's photostream on Flickr" href="http://www.flickr.com/photos/torley/">Torley</a>/Flickr</p>
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		<title>The thing with labels</title>
		<link>http://urbanconversations.com/2010/01/29/social-media-expert-labels/</link>
		<comments>http://urbanconversations.com/2010/01/29/social-media-expert-labels/#comments</comments>
		<pubDate>Fri, 29 Jan 2010 22:19:22 +0000</pubDate>
		<dc:creator>Andre Natta</dc:creator>
				<category><![CDATA[Commentary]]></category>
		<category><![CDATA[blog]]></category>
		<category><![CDATA[experts]]></category>
		<category><![CDATA[gurus]]></category>
		<category><![CDATA[labels]]></category>
		<category><![CDATA[opinion]]></category>
		<category><![CDATA[post]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[titles]]></category>

		<guid isPermaLink="false">http://urbanconversations.com/?p=265</guid>
		<description><![CDATA[We seem to be obsessed with labels, and that's fine. But let's also realize that the way the label is applied may depend on the situation and that it does have to deal with perspective. <a href="http://urbanconversations.com/2010/01/29/social-media-expert-labels/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
			<content:encoded><![CDATA[<p><a title="Dennison Label Sheet. Calsidyrose/Flickr" href="http://www.flickr.com/photos/calsidyrose/4129865806/"><img style="float: left; margin-left: 5px; margin-right: 5px;" title="Dennison Label Sheet. Calsidyrose/Flickr" src="http://farm3.static.flickr.com/2600/4129865806_bdda0ebb19.jpg" alt="Dennison Label Sheet. Calsidyrose/Flickr" width="350" height="143" /></a>There are many that would say that I was a social media expert. There are others that would say that I&#8217;m an expert blogger. I&#8217;d never consider myself either one.</p>
<p>I shy away from both labels (and probably will for some time still to come) since I don&#8217;t feel as though I&#8217;ve earned it. I have this weird opinion that if you ever think of yourself as an expert you&#8217;ll feel as though you don&#8217;t have to learn anything else &#8211; that you know it all. In a field that seems to change once every couple of days, I have a feeling that&#8217;s not going to happen for some time.</p>
<p>That said, perhaps since there are others calling me an expert I should probably feel comfortable using the term to describe myself. I doubt I would, but it may ease some of <a id="aptureLink_pm7WMSubaL" href="http://socialmediabirmingham.com/why-expert-shouldnt-be-a-dirty-word-in-social-media/">the concerns that were addressed earlier today over on Social Media Birmingham</a>.</p>
<p>While I do feel that the fishbowl has gone over this topic with a fine tooth comb (including one person whom I consider an expert <a id="aptureLink_vHav1XMExD" href="http://www.chrisbrogan.com/what-i-want-a-social-media-expert-to-know/">explaining why they stopped using that label to describe themselves and what an they&#8217;d want an expert to know</a>), it is important to look at it from the point of view of the client or consumer.</p>
<p>This field of digital communications for all intensive purposes is essentially 15 years old. In our &#8220;run-from-one-place-to-the-next,&#8221; &#8220;we-need-it-NOW&#8221; lifestyle, we&#8217;d assume that by now someone has to have a concrete set of standards for people to be able to accurately measure the intelligence of the person or company that you&#8217;re asking to handle a portion of your marketing and outreach campaign. We don&#8217;t &#8211; and I don&#8217;t think we need to (per se &#8211; but that&#8217;s for another post); but&#8230;</p>
<p>&#8230;people put trust in labels. They believe what they are told. It is a trust economy nowadays after all.</p>
<p>The problem seems to exist because of how labels develop based on the situation around their recipients.</p>
<p>Perhaps if you&#8217;re in a city that&#8217;s beginning to embrace social media, an expert is someone who can go over the basics, like how to set up an account and some initial trends that are going on. Maybe for that situation, you&#8217;re their expert.</p>
<p>For those in another community where they have been fully embracing all of these tools for some time there&#8217;s a person that can explain how to measure the effectiveness of the messages and the conversations as well as recognizing opportunities to connect offline as well as potential use of print materials. They&#8217;d be that community&#8217;s expert, but they may not be what the other community wants because of the level of knowledge being sought (and vice versa).</p>
<p>These &#8220;experts&#8221; are people too and they have different levels of skill. Let&#8217;s appreciate that, do good work, and let that speak for itself in terms of where you fall in the pantheon of folks practicing an ever-changing craft.</p>
<p>That said, I&#8217;d add one more thing &#8211; speak in your own voice and appreciate the authentic voices of others.</p>
<p>Or I could just let Jason Falls say it <a id="aptureLink_ecC2b6hyqq" href="http://www.socialmediaexplorer.com/2009/10/06/enough-with-the-social-media-guru-attacks/">much more eloquently</a> or maybe even <a id="aptureLink_Hs9JaQtrOc" href="http://www.youtube.com/watch?v=u3GNSTqEcGY">much more succinctly</a> than I just did.</p>
<p>I look forward to seeing what else I can learn from others out there while I have my own shingle hung on the door for business.</p>
<p><strong>Photo:</strong> Dennison Label Sheet. <a title="calsidyrose's photostream on Flickr" href="http://www.flickr.com/photos/calsidyrose/">Calsidyrose</a>/Flickr</p>
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		<title>Controlling the blast from the digital fire hydrant</title>
		<link>http://urbanconversations.com/2009/12/02/control-social-media-information-stream/</link>
		<comments>http://urbanconversations.com/2009/12/02/control-social-media-information-stream/#comments</comments>
		<pubDate>Wed, 02 Dec 2009 18:34:11 +0000</pubDate>
		<dc:creator>Andre Natta</dc:creator>
				<category><![CDATA[Best practices]]></category>
		<category><![CDATA[Commentary]]></category>
		<category><![CDATA[control]]></category>
		<category><![CDATA[engagement]]></category>
		<category><![CDATA[fire hose]]></category>
		<category><![CDATA[fire hydrant]]></category>
		<category><![CDATA[flow]]></category>
		<category><![CDATA[information]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[stream]]></category>
		<category><![CDATA[tools]]></category>
		<category><![CDATA[Twitter]]></category>

		<guid isPermaLink="false">http://urbanconversations.com/?p=245</guid>
		<description><![CDATA[Sometimes we have to find ways to reduce the stream of information from the fire hose, or determine which tool fits the needs at that time. We also need to be aware of the different levels of understanding about how these new digital communications tools work. <a href="http://urbanconversations.com/2009/12/02/control-social-media-information-stream/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
			<content:encoded><![CDATA[<p><a title="Fire Hydrant. mikbor/Flickr" href="http://www.flickr.com/photos/mikbor/765035289/"><img style="float: left; margin-left: 5px; margin-right: 5px;" title="Fire hydrant. mikbor/Flickr" src="http://farm2.static.flickr.com/1408/765035289_44324768e7.jpg" alt="Fire hydrant. mikbor/Flickr" width="300" height="225" /></a>Last night I attended my second Birmingham, AL mayoral forum in two days at <a id="aptureLink_sPubixMmpj" href="http://twitter.com/workplaybham">WorkPlay</a>, a venue on the city&#8217;s Southside. For the second night in a row, I used the website&#8217;s @<a id="aptureLink_0rlxtIfb1l" href="http://twitter.com/bhamterminal">bhamterminal</a> Twitter account to live tweet the event because I hadn&#8217;t relocated its <a id="aptureLink_X3l5asTbIO" href="http://www.coveritlive.com/">Cover It Live!</a> account login information.</p>
<p>Now, I had two things going through my mind at this point:</p>
<p><em><strong>Did I warn people often enough of the pending excess of tweets flooding their streams?</strong></em> We did once at the beginning of each effort.</p>
<p><em><strong>Were these events important enough to try to make the campaign a more relevant issue to our followers on Twitter and &#8211; hopefully &#8211; the city and the region</strong></em><strong>?</strong> Considering recent voter turnout numbers in local elections, I thought it warranted some attention.</p>
<p>We received a positive response from the first evening&#8217;s coverage, including <a id="aptureLink_OdtrCL1jTm" href="http://twitter.com/BhamWeekly/status/6220430490">a mention from one of the city&#8217;s alternative weeklies</a> since they couldn&#8217;t cover it themselves.</p>
<p>Last night&#8217;s event drew more support, but only after one of our stream followers made the following comment:</p>
<p>@<a id="aptureLink_DoUqzqmWKr" href="http://twitter.com/nodebtplan/status/6254359029">bhamterminal guys. seriously. Twitter is not a chat room. I don&#8217;t need play by play of local city council meetings. unfollow in 3, 2, 1&#8230;</a></p>
<p>While I&#8217;m grateful for the encouraging words that I saw the account receive involving the use of Twitter in this instance, I started to wonder about the fact that even though folks don&#8217;t like to think of social media tools in marketing terms, it definitely behaves like one since its essentially an opt-in process.</p>
<p>I&#8217;d have to say that it&#8217;s better than a chat room &#8211; it&#8217;s a conversational <a id="aptureLink_VtWO8mMDnE" href="http://urbanconversations.com/2009/04/05/social-media-engagement-rule/">engagement</a> tool.</p>
<p>As a result, <a id="aptureLink_49OYNHbIcf" href="http://nethackz.com/tweetchat-use-twitter-as-a-chat-room/">some folks use Twitter as a chat room</a> (including the wildly popular #<a id="aptureLink_uy1BvgjmKY" href="http://twitter.com/journchat">journchat</a> on Monday nights and #<a id="aptureLink_hpJfu5CMEl" href="http://search.twitter.com/search?q=%23blogchat">blogchat</a> on Sunday nights) while some use it as <a id="aptureLink_6zbpVLPEAG" href="http://andrewduck.name/2009/03/the-twitter-information-stream/">an informational stream</a> &#8211; a fire hose of knowledge if you will.</p>
<p>The great thing about it is you can choose to drink from the hose whenever you want to. There have been additional tools out there to help shut off portions of the stream, including <a title="Twittersnooze | official website" href="http://twittersnooze.com/">Twittersnooze</a> (though it&#8217;s currently sleeping itself) and third party applications like <a title="Tweetdeck - official website" href="http://tweetdeck.com/beta/">Tweetdeck</a> and <a title="Seesmic | official website" href="http://seesmic.com/">Seesmic</a> that allow the creation of groups. <a id="aptureLink_Fe02gyOHlN" href="http://help.twitter.com/forums/10711/entries/76460">Twitter&#8217;s new Lists functionality</a> even provides help with reducing the force of the flow. Of course, you can always choose to block, unfollow or unfriend a stream if it becomes too much for you. It will not be the end of the world and you may even figure out a way to re-engage in the conversation later on.</p>
<p>As for how we deal with moving the conversation off of Twitter and somewhere where it feels less like broadcasting&#8230; I have a few ideas, but I&#8217;ll wait to hear your suggestions down below first and then share them and mine later this week.</p>
<p>By the way &#8211; don&#8217;t be afraid of making mistakes when using Twitter or any digital communications tools.</p>
<p>It&#8217;s not failing &#8211; it&#8217;ll just help you in the long run.</p>
<p><strong>Photo:</strong> Fire hydrant. <a title="mikbor's photostream on Flickr" href="http://www.flickr.com/photos/mikbor/">mikbor</a>/Flickr.</p>
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		<title>Not everyone&#8217;s on the bandwagon &#8211; yet</title>
		<link>http://urbanconversations.com/2009/10/28/phone-book-band-wagon/</link>
		<comments>http://urbanconversations.com/2009/10/28/phone-book-band-wagon/#comments</comments>
		<pubDate>Wed, 28 Oct 2009 11:56:03 +0000</pubDate>
		<dc:creator>Andre Natta</dc:creator>
				<category><![CDATA[Commentary]]></category>
		<category><![CDATA[#socialmedia]]></category>
		<category><![CDATA[bandwagon]]></category>
		<category><![CDATA[death]]></category>
		<category><![CDATA[opinion]]></category>
		<category><![CDATA[phone book]]></category>
		<category><![CDATA[realistic]]></category>
		<category><![CDATA[social media]]></category>

		<guid isPermaLink="false">http://urbanconversations.com/?p=226</guid>
		<description><![CDATA[Just a reminder that not everybody is on this social media bandwagon yet, so we've got to be mindful of that when we talk about it. <a href="http://urbanconversations.com/2009/10/28/phone-book-band-wagon/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
			<content:encoded><![CDATA[<p><img class="alignleft size-medium wp-image-227" style="float: left; margin-left: 5px; margin-right: 5px;" title="Phone book delivery. Andre Natta" src="http://urbanconversations.com/wp-content/uploads/2009/10/DSCF0509-300x225.jpg" alt="Phone book delivery. Andre Natta" width="350" height="263" />I pulled up at home for lunch yesterday and was greeted by a familiar friend of sorts. At the stop of the steps to the porch sat the new edition of the local printed telephone books (in a biodegradable plastic bag &#8211; of course).</p>
<p>There are many that wonder why these books don&#8217;t go the way of the dinosaur since <a href="http://www.metagrrrl.com/discardian/2006/12/let_your_finger.html">nobody uses them anymore</a> . There are numbers that appear to bear that out. <a href="http://www.biggerpockets.com/renewsblog/2009/07/27/yellow-pages-economy/">They&#8217;re also looked at as a barometer of our economy</a> (and not one necessarily delivering a rosy message either).  <a href="http://www.slate.com/id/2187035/">Slate even posted one story last spring</a> that all but suggested that their ultimate fate should come sooner rather than later and <a id="aptureLink_2W9iRdpYJD" href="http://according-to-e.blogspot.com/2009/03/pet-peeve-of-week-phone-book-deliveries.html">there are some that agree</a>.</p>
<p>I actually remember having <a href="http://en.wikipedia.org/wiki/Rotary%20dial">a rotary dial phone</a> in the house when I was little (there&#8217;s one of those embarrassing but apparently cute &#8211; in Mom&#8217;s eyes at least &#8211; photos of me on it out there somewhere) but I can&#8217;t remember the last time I used the Yellow Pages. I think it was sometime back in 2004 when I first moved here to get the number to turn on the Internet service.</p>
<p>Actually it was one evening when we had to call the cable company because our service was out and we didn&#8217;t have the number handy (ironic, isn&#8217;t it?).</p>
<p>I&#8217;m not sure that we&#8217;ll ever see printed directories truly go away, though it may be helpful if we had a few more <a href="http://www.workitmom.com/blogs/member_blog_post/5890">opt-out programs for folks who didn&#8217;t want them delivered</a>.</p>
<p>But here&#8217;s what gets me&#8230;</p>
<p>For all of the talk about social media tools and everyone&#8217;s use of them, it&#8217;s always sobering &#8211; and important &#8211; to remember that most people are still just getting their feet wet in this thing. We normally assume that everyone is already connected to the Internet and always has access to a computer or smartphone. That&#8217;s not the case (as much as we&#8217;d like to be).</p>
<p>My point is that not everyone hops on the bandwagon at the same time. We&#8217;d like them all to do so, but it&#8217;s not going to be the case. We need to remember that when we&#8217;re talking about these tools (there&#8217;s me talking to myself as well as you again).</p>
<p>Just out of curiousity, do you remember the last time you used a printed phone book?</p>
<p>And <em>what do </em><strong>you</strong><em> think</em>?</p>
<p><strong><span style="font-size: x-small;">Photo:</span></strong><span style="font-size: x-small;"> André Natta</span></p>
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		<title>Engaging hotel guests via social media &#8211; why not?!</title>
		<link>http://urbanconversations.com/2009/10/26/hotels-social-media-examples/</link>
		<comments>http://urbanconversations.com/2009/10/26/hotels-social-media-examples/#comments</comments>
		<pubDate>Mon, 26 Oct 2009 23:58:06 +0000</pubDate>
		<dc:creator>Andre Natta</dc:creator>
				<category><![CDATA[Best practices]]></category>
		<category><![CDATA[Commentary]]></category>
		<category><![CDATA[communication]]></category>
		<category><![CDATA[cool springs]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[hilton garden inn]]></category>
		<category><![CDATA[hotel]]></category>
		<category><![CDATA[hyatt]]></category>
		<category><![CDATA[hyatt concierge]]></category>
		<category><![CDATA[industry]]></category>
		<category><![CDATA[Twitter]]></category>
		<category><![CDATA[two-way]]></category>

		<guid isPermaLink="false">http://urbanconversations.com/?p=214</guid>
		<description><![CDATA[What if you could talk to a hotel using social media? I was thinking about that too; that's why I wrote this post, looking at how it's done now and what will it take to do it differently. <a href="http://urbanconversations.com/2009/10/26/hotels-social-media-examples/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
			<content:encoded><![CDATA[<p><img class="alignleft size-full wp-image-217" style="margin-left: 5px; margin-right: 5px; float: left;" title="HGI bed. Andre Natta" src="http://urbanconversations.com/wp-content/uploads/2009/10/HGI-bed.jpg" alt="HGI bed. Andre Natta" width="300" height="225" />While I was in Nashville, I spent the Friday night at <a title="Hilton Garden Inn - Cool Springs | official website" href="http://hiltongardeninn.hilton.com/en/gi/hotels/index.jhtml?ctyhocn=BNACSGI">the new Hilton Garden Inn in Cool Springs</a> (so new that it was barely open two weeks when I checked in).</p>
<p>The room was comfortable, the front desk was extremely helpful and the breakfast attendants talked me into a full breakfast that was so good that it kept me satisfied practically all day Saturday.</p>
<p>Plus, it was one really comfortable bed (as you can see)&#8230;</p>
<p>While I was driving back, I couldn&#8217;t think of many things that could have made the stay even better &#8211; save one that would be a perk.</p>
<p>I thought about what it would be like if you were able to communicate with a hotel or inn directly using social media.</p>
<p>Hotels are already looking to tools like Twitter and Facebook to reach out to those of us out here in the virtual universe, but the tone of the conversation would need to be altered slightly.</p>
<p>Followers are currently able to find out about contests (that chains hope become viral &#8211; like <a id="aptureLink_fG3eE9AjWe" href="http://twitter.com/SullivanDavid/statuses/5184659502">the one that David Sullivan just won</a>) or about special deals that are only they will be able to learn about. I&#8217;m hoping that eventually it will also make it possible for me to communicate with the desk about availability (if I&#8217;m a regular or business traveler) or be able to request the hotel shuttle come and pick me up in addition to helping with recommendations.</p>
<p>It wouldn&#8217;t be fair to ask for a change without pointing out <a title="The Garden Court Hotel Understands Social Media, The Pulver Blog, 8.24.2007" href="http://pulverblog.pulver.com/archives/007381.html">the personal touches that using social media and search allows one Garden Court Inn to provide</a> (thanks for the link, @<a id="aptureLink_tt1kp5R7u8" href="http://twitter.com/SocialMediaComm/status/5175834668">SocialMediaComm</a>).</p>
<p>Putting <a id="aptureLink_my2ApNpfDi" href="http://twitter.com/acnatta/status/5175594629">this question</a> out via Twitter today pointed me in the direction of several sites that use that popular service to share information with their followers &#8211; but it is still in the early adoption stages as is all of this stuff. My adopted hometown of Savannah has a couple of entries in the race, including <a id="aptureLink_XfjkvnnAbR" href="http://twitter.com/desotohilton">a profile for the DeSoto Hilton</a>, the city&#8217;s tallest building, as well as <a id="aptureLink_sQUzvMhTsT" href="http://twitter.com/HyattSavannah">the Hyatt along the waterfront</a>. There are also several hotels using Facebook, including <a title="ALoft Hotels' fan page on Facebook" href="http://www.facebook.com/alofthotels">aloft</a>, <a title="Hilton Garden Inn's Fan Page on Facebook" href="http://www.facebook.com/HiltonGardenInn">Hilton Garden Inn</a> and <a title="Sheraton Hotels and Resorts Fan Page on Facebook" href="http://www.facebook.com/SheratonHotelsandResorts">Sheraton Hotels and Resorts</a> among others, though many appear to be using as a broadcast vehicle and not necessarily one that builds relationships over the long term via a two-way conversation.</p>
<p>One reason to be optimistic about that interaction changing is Hyatt&#8217;s <a id="aptureLink_UDzMetyN3w" href="http://twitter.com/HyattConcierge">HyattConcierge</a> account on Twitter. The profile has more than 7,800 followers and a quick look at recent tweets from it shows that it&#8217;s responding to people while making others aware of answers to questions that they may have. It also appears as though they probably have as much traffic occurring as direct messages to travelers as the open information stream. It&#8217;s just cool to think about what it would be like if several properties could get to that level of assistance for their guests.</p>
<p>A few things will need to change in order for this to spread across the industry. The accounts would need to be used by more than just  the marketing department. I know that managers are always worried about how their staff uses their time (I know I was when I managed), but the ability to have folks able to receive answers to questions like &#8220;What&#8217;s going on in town this weekend?&#8221; or &#8220;Is it possible to make reservations at (insert name of restaurant here)?&#8221; would be a treat for those following and probably a lot more fun for your front desk and concierge staff than you think.</p>
<p>Another issue involves getting that conversation online to be a two-way one and not just one of giveaways and contests. This would involve both sides of that conversation taking steps to truly change their behavior, including having questions asked and answered by other guests. That may take a little longer, but I still think that the results would be great.</p>
<p>I&#8217;d love have some of you share more examples of hotels and smaller properties using social media tools to enhance the guest&#8217;s stay.</p>
<p>Anybody?</p>
<p><strong><span style="font-size: x-small;">Photo:</span></strong><span style="font-size: x-small;"> HGI bed. André Natta</span></p>
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		<title>The benefits of community &#8211; offline</title>
		<link>http://urbanconversations.com/2009/10/16/the-benefits-of-community-offline/</link>
		<comments>http://urbanconversations.com/2009/10/16/the-benefits-of-community-offline/#comments</comments>
		<pubDate>Fri, 16 Oct 2009 21:15:18 +0000</pubDate>
		<dc:creator>Andre Natta</dc:creator>
				<category><![CDATA[Commentary]]></category>
		<category><![CDATA[#presconf]]></category>
		<category><![CDATA[#socialmedia]]></category>
		<category><![CDATA[community]]></category>
		<category><![CDATA[engagement]]></category>
		<category><![CDATA[follow-up]]></category>
		<category><![CDATA[off-line]]></category>
		<category><![CDATA[online]]></category>
		<category><![CDATA[social media]]></category>

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		<description><![CDATA[The glimpses we get online are only a glimpse. It's important to remember if we start to rely on these virtual tools too much. <a href="http://urbanconversations.com/2009/10/16/the-benefits-of-community-offline/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
			<content:encoded><![CDATA[<p><img class="alignleft size-full wp-image-196" style="float: left; margin-left: 5px; margin-right: 5px;" title="Central Grocery Post NTMSC Conference 2006" src="http://urbanconversations.com/wp-content/uploads/2009/10/Central-Grocery-Post-Conference-2006.jpg" alt="Central Grocery Post NTMSC Conference 2006" width="300" height="225" />What memories do you have etched into your mind from a conference?</p>
<p>This photo is from my second <a title="National Trust Main Streets Conference | PreservationNation.org" href="http://www.preservationnation.org/main-street/training/conference/">Main Streets Conference</a> in New Orleans in 2006 after some friends and I finished having some lunch at <a id="aptureLink_PbOfaqvlpK" href="http://en.wikipedia.org/wiki/Central%20Grocery">Central Grocery</a>. There&#8217;s also a story about a streetcar and a very long trip to a cemetery, but I digress&#8230;</p>
<p>My first one was in Baltimore, MD in 2005 and I have several fond memories from it. None of them would have never happened had I not physically been there.</p>
<p>Here&#8217;s one example: I was set to go to one of the last sessions on Tuesday afternoon when six of us decided that we&#8217;d skip out and check out one of the city&#8217;s <a id="aptureLink_VQAnLUZKAz" href="http://www.baltimoremd.com/arabber/baltmars.html">municipal markets</a> for some oysters. We ended up spending two hours talking about preservation, revitalization and everything else under the sun. Being able to hang out and talk with these guys, including <a href="http://www.linkedin.com/pub/billy-parrish/6/a5b/a40">Billy Parrish</a> (a former <a title="National Trust Main Street Center | PreservationNation.org" href="http://www.preservationnation.org/main-street/">National Trust Main Street Center</a> director) and economic development consultant <a id="aptureLink_VUlWZTCdyu" href="http://www.preservation.org/rypkema.htm">Don Rypkema</a> was the highlight of my conference.</p>
<p>I would have never gotten that from just following the conference online. While one can occasionally find those types of conversations and opportunities, they are rare.</p>
<p>That&#8217;s why I&#8217;m exploring Nashville as you&#8217;re reading this on Friday evening getting ready to attend what promises to be a great open to the public session at the <a href="http://www.preservationnation.org/resources/training/npc/2009-nashville/">National Preservation Conference</a> (and I haven&#8217;t even talked about getting to hang out with <a title="Social Media Explorer | Jason Falls' blog" href="http://www.socialmediaexplorer.com/">Jason Falls</a>, <a title="Chris Brogan's website" href="http://www.chrisbrogan.com/">Chris Brogan</a> and <a title="Rachel's blog" href="http://www.rluxemburg.com/">Rachel Luxemburg</a> at Daquiri Island during <a title="BlogWorld Expo | official website" href="http://www.blogworldexpo.com/">BlogWorld Expo</a> 2007&#8230;).</p>
<p><a title="Being an attendee… from home, Urban Conversations, 10.14.2009" href="http://urbanconversations.com/2009/10/14/virtual-attendee-conference/">Wednesday&#8217;s post about virtual conferences</a> led to a few online and, ironically, off-line conversations about the benefits and pitfalls associated with it. This included one from a friend via Facebook that asked about what happens when you give away too much online.</p>
<p><em>&#8220;&#8230;nonprofits need a revenue stream from somewhere and conferences, while very time- and money-intensive, do generate revenue. If enough content is put online, how do attendees justify paying to register? At what point do they stay home and be virtual attendees for free?&#8221;</em></p>
<p>It&#8217;s become common to be able to find and expect some kind of an opportunity to take part in conferences virtually, most likely via following along on Twitter or hoping for a live stream of a keynote or two. Even with that expectation, many would still choose to attend in person if at all possible.</p>
<p>Last night, I got a chance to watch the happenings at another conference via mycontent.com (great site BTW) &#8211; this year&#8217;s BlogWorld Expo in Las Vegas. I was reminded of one valuable piece of advice during <a title="Working | Chris Brogan" href="http://www.chrisbrogan.com/working/">Chris Brogan&#8217;s keynote</a>&#8230;</p>
<p>(The link goes to Chris&#8217; blog post about it. Great reading&#8230;)</p>
<p>I&#8217;ll put it this way: it doesn&#8217;t make any sense to hide behind the keyboard and only glean from the streaming video and Tweets &#8211; and that goes double if you&#8217;re there in person.</p>
<p>BTW, I probably just spoke to myself as much as I tried to pass along Chris&#8217; advice to you in my own voice.</p>
<p>We need the chance to enjoy chance conversations, fleets of fancy and rainbows. For that reason alone there will always be a draw to attend a conference in person. There&#8217;s something about sitting in <a id="aptureLink_gZ4bELq9IP" href="http://en.wikipedia.org/wiki/Ryman%20Auditorium">the Ryman in Nashville</a> or <a id="aptureLink_fk6f2l0unn" href="http://twitpic.com/lp6lw">hanging out at the Daiquiri Island in  the mall at the Planet Hollywood Hotel</a> or sitting at a coffee shop and being able to actually talk to someone one-on-one that just doesn&#8217;t happen any other way.</p>
<p>Social media in this case is a window that lets us catch a glimpse of what&#8217;s going on (and what we may feel we&#8217;re missing out on) elsewhere in your community. It&#8217;s still only a glimpse.</p>
<p>You need to be able to hold onto those memories and cherish the communities of which you&#8217;re a part. The tools are there to help make it easier. Hopefully we&#8217;ll have some great conversations soon about how to do that &#8211; both on and off-line.</p>
<p><strong><span style="font-size: x-small;">Photo:</span></strong><span style="font-size: x-small;"> Muffed at Central Grocery. André Natta</span></p>
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