I’ve been thinking about writing this post for several months now (I’ve actually written it out on my personal blog only to delete it), but I think with the recent surge in organizations and non-profits joining Facebook, it’s definitely time to address the issue.
With the exception of a few groups that were on Facebook early on, I’ve adopted a policy that some could say is stubborn.
I haven’t been adding organizations or businesses as my friends – I wait for them to create a group or a page on the popular social networking site (with an emphasis on pages). It’s not that I don’t want to support your group or not be your friend. I still think it’s a little weird anyway, though I should probably let Chris Brogan’s post speak to that aspect. It’s just that, well, pages give you much more flexibility than anything that you were able to get on MySpace and it protects your followers as well while allowing you to provide another way for folks to keep up with what you’re doing. Yes, seriously…
A conversation that I’ve found myself having more and more with people recently involves trying to figure out how to measure the return on investment into using social media. By using pages on Facebook, you’re able to easily glean some pretty valuable information. Continue reading
