One of the best things about the ability to self-publishing on the Internet is the fact that one can control their own message and how it’s shared. Video is becoming a more accessible means of communicating online every day. It’s hard to hide inflections, intention and body language with video. It allows you to make a compelling argument using images instead of hoping that the words used in the piece paint the appropriate picture in the reader’s head.
There are several online video resources on the web. Despite the ability to catch up on your favorite show on Hulu or the ability to share video on Vimeo, YouTube remains a popular choice, mainly due to its ownership by Google. It is fairly simple to set up an account and the ability to respond to videos with ones of your own makes it a natural platform for moving a conversation forward. It also gives you a chance to have that message found while someone’s randomly surfing the service, a benefit that should not be overlooked when using any form of social media.
Enter Congress.
