What is the purpose of engagement?

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Nearly two years ago I shared what I still believe is the most important rule online, regardless of conversation. Now, with the help of a new tool, I decided to take a stab at why I believe it’s still true:


One Response

  1. Joy Mayer

    March 8, 2011 9:59 pm

    Great post, Andre. Thanks for the link to the community roundtable site, too. She’s right, I think, that the things that work well for large-scale social media campaigns can absolutely kill smaller communities.

    I especially like your closing point here: Where the conversation takes place doesn’t matter. Now, we’ve just got to find a way to attach value to the conversation, as an end rather than a means to an end.

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