Sometimes we have to find ways to reduce the stream of information from the fire hose, or determine which tool fits the needs at that time. We also need to be aware of the different levels of understanding about how these new digital communications tools work.
What if you could talk to a hotel using social media? I was thinking about that too; that’s why I wrote this post, looking at how it’s done now and what will it take to do it differently.
Starbucks and New York City Transit remind me (and I hope you) that it’s always nice to say “thank you” every once in a while.
The interruption model is alive and well, though the hope is that permission marketing becomes more like conversational marketing… maybe…
Though folks don’t necessarily want to hear about any rules for the world of social media, the main thing to remember is that it is supposed to be social, isn’t it?